Today's Revenue
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Today's Orders
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Avg Order Value
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New Customers
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today
Returning Customers
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today
Week Revenue
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Revenue Diagnosis — Week over Week
⬆ Why Revenue Is Up
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⬇ Why Revenue Is Down / Areas to Watch
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Priority Actions Today
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Revenue Quality — Last 7 Days
Online orders only (wholesale/draft excluded)Online Revenue
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Avg Order Value
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Discount Usage Rate
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% of orders using a discount
Avg Discount Amount
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Refund Rate
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% of orders refunded
Revenue Quality Signals
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30-Day Trend
| Period | Revenue | AOV | Discount % |
|---|---|---|---|
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Customer Retention — Last 90 Days
Repeat Purchase Rate
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% who ordered more than once
Returning Customer %
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of all customers
Orders per Customer
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Avg Time to 2nd Purchase
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days after first order
90-Day LTV
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365-Day LTV
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What to Do to Improve Retention
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Unit Economics & LTV
What you earn per customer and what you can afford to spend to acquire oneCustomer Lifetime Value by Cohort
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30-Day LTV
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60-Day LTV
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90-Day LTV
Primary benchmark
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180-Day LTV
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365-Day LTV
Per Order Breakdown (7-day avg)
| Gross Revenue / Order | — |
| COGS / Order | — |
| Platform Fees / Order | — |
| Net Revenue / Order | — |
| Net Margin % | — |
Max Customer Acquisition Cost
Based on 90-day LTV at your current net margin. Assumes 3× ROAS target.
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Max spend per acquired customer
If You Start Running Ads — Scaling Guide
| Daily Ad Spend | Customers / Day | Break-Even Days | Status |
|---|---|---|---|
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Subscription Health
Active Subscribers
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Paused
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Cancelled
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Failed Payments
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Churn Rate
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Est. Monthly Sub Revenue
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What to Watch
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Email Marketing — Klaviyo (Last 30 Days)
Emails Sent
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Open Rate
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industry avg ~20–25%
Click Rate
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of opens
Revenue Attributed
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Active Email List
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Recent Campaigns
| Campaign | Sent | Status |
|---|---|---|
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List Sizes
| List | Subscribers |
|---|---|
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Active Flows
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Top Products by SKU — Last 7 Days
Revenue, units sold, and COGS from Shopify| # | Product / SKU | Units | Revenue | COGS | Gross Margin |
|---|---|---|---|---|---|
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Traffic & Conversion Funnel
Google Analytics 4 — Last 30 Days
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Sessions, bounce rate, add-to-cart %, and checkout abandonment come from Google Analytics 4.
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Sessions (30d)
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Connect GA4 to see
MoM Sessions Growth
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% New Visitors
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Bounce Rate
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Avg Time on Site
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Pages per Session
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Conversion Funnel
Add to Cart %
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Reached Checkout %
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Conversion Rate %
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Cart Abandonment %
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Checkout Abandonment %
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Revenue per Visitor
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