* Online sales only — wholesale/draft orders excluded from all revenue figures
WHY REVENUE IS UP/DOWN
HOW THE GAP BROKE DOWN (VOLUME VS AOV)
WHO'S BUYING (NEW VS RETURNING CUSTOMERS)
EMAIL ENGAGEMENT
WHICH CHANNELS MOVED (TOP 4)
2026 Goals
2026 Revenue Goal — 2× Sales
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of — goal
0%
calculating…
Target = 2× your 2025 full-year revenue. Switch range to "Year to Date" to see YTD progress.
Monthly Email Revenue Goal — $3,500
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of $3,500 this month
0%
calculating…
$3,500/mo email revenue ≈ covers your salary. Tracked from Klaviyo "Placed Order" attribution.
Priority Actions
Funnel & Abandonment
Based on orders vs abandoned checkouts in selected periodReached Checkout
—
100%
Abandoned Checkout
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—% abandoned
Completed Purchase
—
—% converted
Abandoned Value
—
lost revenue at checkout
Checkout Abandonment Breakdown
| Total reached checkout | — |
| Completed orders | — |
| Abandoned checkouts | — |
| Abandonment rate | — |
| Lost revenue | — |
Recovery Opportunities
Browse Abandonment — Klaviyo Flow
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Revenue by Channel
Based on order source data from Shopify| Channel | Revenue | Orders | AOV | New Cust Rev | Prior Period | Gap | % Gap |
|---|---|---|---|---|---|---|---|
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New Customer Revenue by Channel
Total Revenue by Channel
Customer Retention
Repeat Purchase Rate
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% who ordered 2+ times
Returning Customer %
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Orders per Customer
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Avg Time to 2nd Purchase
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days
90-Day LTV
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365-Day LTV
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New vs Returning Revenue Split
| New customer revenue | — |
| Returning customer revenue | — |
| % from returning customers | — |
Retention Actions
Unit Economics & LTV
What you earn per order and what you can afford to spend on adsCustomer Lifetime Value by Cohort
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30-Day LTV
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60-Day LTV
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90-Day LTV
Primary benchmark
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180-Day LTV
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365-Day LTV
Per Order Breakdown
| Gross Revenue / Order | — |
| COGS / Order | — |
| Platform Fees / Order | — |
| Net Revenue / Order | — |
| Net Margin % | — |
Max CAC — What You Can Spend to Acquire a Customer
Based on 90-day LTV at your net margin. 3× ROAS target.
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max spend per acquired customer
Ad Scaling Guide — Stay Under Your CAC
| Daily Spend | Customers/Day | Break-Even Days | Verdict |
|---|
Email / Klaviyo — Last 30 Days
Emails Sent
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Open Rate
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avg ~20–25%
Click Rate
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Revenue Attributed
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Total Subscribers
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Recent Campaigns
| Campaign | Sent | Status |
|---|---|---|
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Active Flows
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List Sizes
| List | Subscribers |
|---|---|
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Top Products by SKU
| # | Product / SKU | Units | Revenue | COGS | Gross Margin |
|---|---|---|---|---|---|
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